Trade Mark Practices
Trade Mark is a prerequisite to Brand Building and the journey from Trade Mark to Brand and Brand Equity is tedius and needs proper blending of
resources. Mere advertisement does'nt help!! Therefore, corporates need to be very cautious while going through the journey from Trade Mark to Brand Equity, wherein
attributes such as Trade Marks selected to represent certain goods/services, the relevance to the products they represent, their distinctiveness from competing products/services, and promotion
and positioning campaigns among numerous other parameters play a crucial role. IIPRD along with its Legal 500 recommended and leading full service IP Law Firm Khurana & Khurana, IP Attorneys
has been assisting over 600 Indian and International Corporates on multifarious Trade Mark Legal and Branding Issues comprising:
- Formation of Strategy from Trade Mark to Brand Building
- Analysis of Existing Brand Strategies and its impact on creating Brand Equity
- Selling, Buying, Franchising, and Licensing Trade Marks for larger networking
- Providing assistance in Trade Mark protection and Infringement Watch
- Providing administrative assistance
Our Trade Mark Support Services
Trademark Search and Trademark Analysis
IIPRD provides Trade Mark Search and Analytic services for clients seeking to protect their Trade Marks. All our search reports are accompanied by a Trade Mark opinion that analyzes the
possibility of registering the client's Trade Mark. Our systematic search methodology and experience in US, Indian, Canadian and Community (OHIM) Trade Mark Law enables us to provide value added
search and analysis reports.
Trade Mark Filing, Prosecution and Registration
IIPRD along with K&K offers Trade Mark Filing, Prosecution and Registration services in India and Internationally. Our services are provided by experienced analysts who are well versed in Trade Mark Law.
Our professional approach and experience in handling complex Trade Mark issues allows us to provide a strong value proposition to our clients in the process of Trade Mark Registration.
Trade Mark Opposition
IIPRD offers a global Trade Mark watch service across all major Trade Mark Offices including USPTO, OHIM, CIPO, and Australian Patent Office. IIPRD along with K&K also provides complete Trade Mark Opposition services in India.
Our substantive experience in procedural aspects of opposition allows us to provide efficient and quality services to Clients. For handling International Opposition matters, IIPRD takes pride in having some of leading IP Law Firms, across all countries, as its associate and who can, through a short turn around time, provide the necessary drafts and file oppositions against the concerned marks.
Trade Mark Risk Analysis
IIPRD assists client's mitigate Trade Mark risks by providing risk analysis reports. Our reports enable clients to make decisions with regard to Trade Mark use, Opposition possibility, chances of successful infringement and so on.
Analysis Reports
IIPRD provids analysis reports to clients on various aspects of Trade Mark law. Our reports enable clients to make decisions on various aspects of their Trade Mark portfolio.
Brand Building Strategy
Brand is much more than a Trade Mark or a logo. It's like differentiating a final product from the raw material.
If you are in a business and you are not branding, you are three steps behind every one else.
It is no longer enough to be the best, you need to stand out and if you don't, you don't get noticed.
Brand building has much higher rate of return than most of investments made by an entrepreneur. At the same time, a Brand can die if unwisely expended to inappropriate goods/services.
Our Brand Building Services
- Understanding the real issues of Corporate Branding and Product Branding, which are different subject matters
- Creating a power brand, which involves blending of resources in a unique way; the Institute can assist and suggest the perfect route to blend these resources to formulate perfect strategy.
