IP Commercialization

Introduction

The value of intellectual property lies in its commercialization and not in its mere creation and development. It is the IP which leads the merger to emerge and those companies which have I P dominance take the shot. Companies derive competitive advantage that arises out of the way in which Corporate organizes and performs IP blended activities, and the activities are the means by which a firm creates value in its product for its buyers. The value and the value addition for the buyer is the end product for any organisation and the organisations can best achieve this value addition through its Intellectual Property Profile.

Intellectual Property are the sparkling assets, they are the spark plugs that gives thunderous start and bring the investments in monetary, fixed and intangible assets to profitable life, which otherwise could well remain sleepy. Intellectual Property is the most powerful commercial asset that the business possess and is best utilized in networking. In India the commercialization of Intellectual Property is still to fully develop, the corporate needs to shake up their idle IP Inventories and needs better management and promotion of their Intellectual Property. Like the physical property the IP can also be leased, transferred, acquired, and mortgaged for limited period or on permanent basis. We need to change the mind-set, as Indian companies have never considered Intellectual Property as source of revenue.

Experience

IIPRD has a team of professionals who have in depth understanding of IP Commercialization and Out-Licensing issues, and have been working in this direction for about ten years and can help the corporates in:-

• Identifying Patents and Allied IP's that can be Out-Licensed or In-Licensed through various modes
• Finding compatible Licensees on Modes and Terms that would best harness the Commercialization Potential of the concerned IP's
• Providing end-to-end support to best commercialize the Intellectual Properties and provide complete support to finalize and go through the transactions such as Due-Diligence, Negotation, Technology Evaluation, Valuation, Contractual agreements including monitoring of royalty payment

Our Approach

IIPRD follows a simple yet effective Two-Step approach for Patent and IP Commercialization, be it for Global Companies wanting to Out-License their technologies in India or Abroad or Indian Corporates/Institutes/Individuals wanting to Out-License their Patented or Pending Applications in India or other desired geographies.

The first step involves comprehensive Due-Diligence and Commercial Evaluation (CE) of the Patent/Technology/Product intended to be Out-Licensed. This step helps IIPRD understand the market potential of the technology, competing products, pricing strategies, potential licensees, strength of Patent protection, coverage and enforceability of the concerned patent among other commercial and technical issues. Once the commercial evaluation comes out positive, IIPRD takes the technology forward through an expansive product/technology presentation to all potential licensees and how the same would add value proposition to their product portfolio. IIPRD executes this complete step on success basis and carries out all steps of commercialization including approach, proposition, evaluation, negotiation, and finalization through measured and defined strategies.