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Trademark is a prerequisite to Brand Building and the journey from Trade Mark to Brand and Brand Equity is tedious and needs proper blending of resources. Mere advertisement doesn’t help!! Therefore, corporates need to be very cautious while going through the journey from Trade Mark to Brand Equity, wherein attributes such as Trade Marks selected to represent certain goods/services, the relevance to the products they represent, their distinctiveness from competing products/services, and promotion and positioning campaigns among numerous other parameters play a crucial role.
IIPRD along with its “Legal 500” recommended and leading full service IP Law Firm, Khurana & Khurana, Advocates and IP Attorneys have been assisting over 600 Indian and International Corporates on multifarious Trade Mark Legal and Branding Issues comprising: