Market Entry Strategy – Gateway For New Product Entry In Indian Market


Indian market entry strategy – Gateway For New Product Entry In Indian Market, India’s economy is projected to grow at a fast clip over the next few years. With increasing purchasing power and a rising middle class, the consumer industry is poised to grow dramatically. To leverage opportunities, manufacturers and retailers will have to develop and implement deliberate strategies for gaining market access.

Our Approach – Indian Market Entry Strategy 

With a firm footing in Trademark and IP Laws, a prerequisite for Brand Building, IIPRD, along with its Legal 500, MIP, IAM, Chambers, Asia-IP recommended and leading full-service IP Law Firm, Khurana & Khurana, Advocates and IP Attorneys (K&K) have an extensive experience in successfully securing entry of innumerable foreign companies into the Indian Market with 360-degree solutions to all their needs through its strong network alliances.

Advisory Service – Market Entry Strategy 

Armed with substantive knowledge of Law, we handhold our clients by providing targeted solutions for a smooth and speedy market entry based on their requirements. We combine the most crucial market data elements with analytics, converting them into meaningful solutions. Information that we maintain is focused, detailed, and real-time. These services are handled by our experts having years of experience in this field.

Regulatory Services – Market Entry Strategy 

Regulatory bodies formulated by the Government are organizations that have the responsibility to scrutinize, steer, and manage different sectors like drug, cosmetic, and food industry in order to ensure safety of consumers. Quality of products is to a complete degree regulated and controlled before they are made accessible to consumers through the market. We being strategically based in National Capital Region (NCR), the Regulatory Capital of India, coupled with an in-depth knowledge of the Regulatory landscape and excellent networking with decision makers in the potential licensor organizations, help our clients navigate through tough, complex, and often changing regulatory requirements.

We Offer Regulatory Solutions in Domains such as:

  • Drug
  • Food
  • Cosmetic
  • Medical Devices
  • Diagnostic kits
  • Biologicals
  • Pesticides and Insecticides
  • CRO
  • Narcotics Regulatory Affairs
  • Phytopharmaceutical Drug

Distributor Identification Services – Market Entry Strategy 

Indian market, being unorganized, vast, complex and yet very dynamic works with very complex distribution system comprising multiple layers of wholesalers and retailers between company and end-customer.

We at IIPRD work with each client individually so as to customize our services based on client’s requirements and expectations. Our complete focus while executing each project is on ensuring consistent quality standards along with maintaining quick turn-around times. For strategic planning, focused coverage and distribution are extremely crucial parameters, wherein an in-house team with high-end database research & analytics capabilities combs the Indian markets, collects, and analyses information for specialised channel partners as per preference. We maintain an extensive and detailed all India channel partner database that includes Distributors, CFA’s, Super distributors, large format distributors, importers etc. along with having finer details such as Firm type, companies represented, area held etc. The database is constantly updated with latest market information.

Distribution and Inventory Services – Market Entry Strategy 

Within India we are networked with the best in line logistic companies to ensure strong Logistics & Warehouse management processes for timely delivery of products to different distributors across vast geographical span of India. A third party logistic model encompasses the entire process from orders received up to delivery at the final destination.

Contract/Agreement Drafting – Market Entry Strategy 

IIPRD has an expert team of analysts that cover diverse yet deeply connected segments of manufacturers, channel partners, and crucial logistics partners and are well aware of issues that crop up during commercial relationships. Therefore, their specialised team of Corporate Lawyers take utmost care drafting Contracts/Agreements to ensure that our client’s business interests and typically of all the contracting parties are protected from all angles.

Confidentiality – Market Entry Strategy 

IIPRD combine a Client focussed approach with robust market research to offer a tailored operating model. Present with you throughout your Journey, our solid and non-ambiguous confidential agreements along with our internal charters for confidentiality ensure your data is protected and completely safe with us.