Patent Technology Landscape Analysis: Patent filing in India has risen 30% in the last five years. The number of patents granted during this period has almost tripled, according to the Economic Survey 2021-22. The survey noted that 58,502 patents were filed in India in 2020-21, compared to the 39,400 patents filed in 2010-11. However, before the acceptance of an application and the commencement of the filing process, an invention intended to be patented has to undergo three-pronged scrutiny, i.e. novelty, innovation and industrial applicability, and hence, to achieve conformity to these criteria, a user must be aware of the existing IP landscape in which the invention falls.
In such a market situation, where the race to be the first to innovate has become so cut-throat, Patent Landscape Analysis Reports can go a long way.
A Patent LAR is a tool that gives its users an overview and analysis of the existing patent literature and development progress on a specific technology in a given country as well as the rest of the world, more commonly termed as Patent Summaries or Patent Landscape, thereby enabling the decision makers or stakeholders to analyse and monitor market dynamics, and make informed decisions for engineering and business development, and prevent exposure to potential legal risks. This streamlines policy deliberations, technology up-gradations and transfers, monetisation of innovations, etc.
A primer on the current situation of the development of any technology helps clients strategise and pivot their research and development efforts in the right direction. It also helps the user unearth ongoing patent trends, giving a fair idea of a company’s relative patenting strength. It provides the users with actionable competitive intelligence concerning the particular area of interest.
A LAR gives clients an analysis of the competitive IP landscape regarding the technology in development and what its future looks like to ascertain its industrial applicability. The factor differentiating market leaders from the other players is access to information, resulting in a competitive edge to make informed decisions. It is this access that Patent Landscape Analysis Reports supply.
Another essential feature of Patent LARs is that they provide what we call a ”white space analysis”. White space analysis is a tool that enables a company to spot gaps between the products and services it has already sold to customers and the other products or services that the company provides and helps the company strategise a mechanism to fill out the gaps by identifying the target area where the scope for invention or innovation exists. After that, a company carries out ‘White Space Mapping’, an analysis either internally or externally focused, or solely targeted towards determining future trends and applicability, and thus, takes a call as to whether to cross-sell or up-sell their products, thereby generating revenue.
In simpler words, cross-selling would mean to sell products that complement previously purchased products- for instance, if someone bought a guitar, cross-selling would involve selling them a tuner, protection cover, and a strap; up-selling, on the other hand, would mean selling better, more advanced versions of the products already purchased- for instance, sticking to the previous example of the guitar, up-selling in this context would mean selling a better understanding of the guitar with higher quality wood, or a built-in amplifier.
After the LAR, innovation and research can find a new focus, and resources can be directed to the areas competitors haven’t explored. The analysis will also provide insight into the market leaders in the specific technology the client chooses and identify their future IP and R&D strategies for business ventures. Such an assessment provides the much-needed current state of the art for innovators to build on their products. Mergers, acquisitions, and licensing become easier to plan, given that all the relevant information is available in the Patent Technology Landscape Analysis report.
This is an excellent tool for companies and even for public policymakers while making schemes for local manufacturers, technology transfer, investments in R & D, etc. Since policymaking is a susceptible process that can potentially affect a large mass of the population, policy-makers require strong empirical foundations before any decision is put into force. Policymakers are most often searching for geographical area-specific data, which LARs specialise in.
We use Patent LARs meticulously to gather information about a particular technological area to facilitate risk management, devise patent filing strategies, and other functions.
A Patent Technology Landscape Analysis Report will also give users relevant information about the legal status of the products they develop and the related technology that might pose possible legal intersections between clients’ patents and existing ones. Our comprehensive data mining, visualisation, and analysis teams at IIPRD scan WIPO and EPO databases, press releases, blogs, and other sources for insights and figures relating to the client’s products.
Each report caters to the client’s unique needs and provides a refined analysis of the information sought at different levels. The pieces are crafted to serve the client’s requirements in addition to the standard framework of every assessment. The procured information is then presented comprehensively and lucidly, headlining the keynotes in the matter.
The foremost step that is taken to make a Patent LAR is defining the goals of the client. The client can be anybody, ranging from a player in the market, an observer, a government agency, or a policy think-tank. Each of these organisations has different motives behind the requirement for information concerning a particular Patent Landscape. Once the agenda is set, the Patent LAR can provide the specifically requested information and any relevant information along the lines of such an agenda per the client’s requirements to conduct its analysis.
The boundaries of the extent of research are defined distinctly so as not to bombard the report with irrelevant information. This demarcation could be done in various ways – information could be divided based on geography, time frame, specific technology or patent literature etc. After that, during the preparation of the Patent Landscape Report, events in a given area of technology are time stamped.
This paves the way for the interested party to understand the stage existing technology has reached. Despite having several utilities, Patent LARs fail to stay relevant for a long, owing to the ever-changing nature of the market they seek to analyse.
However, Big Data is highly crucial for the future, and Patent LARs are a significant part of the future of information. The McKinsey Global Institute’s Global Study (May 2011), a report on big data and upcoming analytical skills deficits titled “Big data: The next frontier for innovation, competition, and productivity”, quoted,
“There will be a talent shortage for organisations to take advantage of big data.” By 2018, the United States could face a shortage of 140,000 to 190,000 people with excellent analytical skills and 1.5 million managers and analysts with the know-how to analyse big data to make effective decisions.”
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