Patent Technology Landscape Analysis: Patent filing in India has risen 30% in the last five years, and the number of patents granted during this period has almost tripled, according to the Economic Survey 2021-22. The survey noted that 58,502 patents were filed in India in 2020-21, as compared to the 39,400 patents filed in 2010-11.
In such a market situation, where the race to be the first to innovate has become so cut-throat, Patent Landscape Analysis Reports can go a long way.
Patent LAR is a tool that gives its users an overview of the literature and development progress on a specific technology, in a given country as well as the rest of the world. This streamlines policy deliberations, technology transfers, monetization of innovations, etc.
A primer on the current situation of the development of any technology helps clients strategise and pivot their research and development efforts in the right direction. An LAR gives clients an analysis of the competitive landscape with regard to the technology in development and what its future looks like. The factor that differentiates market leaders from the other players is access to information- and it is this very access that Patent Landscape Analysis Reports supply.
Another important feature of LARs is that they provide is what we call a ‘white space analysis’. White space analysis is a tool that enables a company to spot gaps between the products and services it has already sold to customers and the other products or services that company provides. After a white space analysis, a company takes a call as to cross-selling or up-selling their products, thus generating revenue.
In simpler words, cross-selling would mean to sell products that complement previously purchased products- for instance, if someone bought a guitar, cross-selling would involve selling them a tuner, protection cover, and a strap; up-selling, on the other hand, would mean selling better, more advanced versions of the products already purchased- for instance, sticking to the previous example of the guitar, up-selling in this context would mean selling a better version of the guitar with higher quality wood, or a built-in amplifier.
At IIPRD we use LARs meticulously to dig up any and all available information about a particular technological area, to facilitate risk-management, patent filing strategy, and other such functions.
A Patent Technology Landscape Analysis Report will also give users relevant information with regard to the legal status of the products they develop and the related technology that might pose possible legal intersections between clients’ patents and existing ones. Our comprehensive data mining, data visualization, and data analysis teams at IIPRD scan WIPO and EPO databases, press releases, blogs, and any other such sources for any insights and figures relating to the client’s products.
Each report caters to the unique needs of the client- reports are crafted to serve the requirements of the client in addition to the standard framework of every assessment. The procured information is then presented in a comprehensive and lucid manner, headlining the keynotes in the matter.
Post the LAR, innovation, and research can find a new focus, and resources can be directed to the areas that competitors haven’t explored. The analysis will also provide insight into the market leaders in the specific technology that is chosen by the client, and identify their IP and R&D strategies for business ventures in the future. Such an assessment provides the much-needed current state of the art for innovators to build on their products. Mergers, acquisitions, and licensing become easier to plan, given that all the relevant information is available in the Patent Technology Landscape Analysis report.
This is an excellent tool not only for companies but even for public policymakers while making schemes for local manufacturers, technology transfer, investments in R&D, etc. Since policymaking is a highly sensitive process that can potentially affect a large mass of the population, policy-makers require strong empirical bases before any decision is put to force. Policymakers are, most often on the search for geographical area-specific data, which LARs specialize in.
The foremost step that is taken to make an LAR is defining the goals of the client. The client can be anybody- from a player in the market, an observer, a government agency, to a policy think-tank. Each of these organizations has different motives behind the requirement of information. Once the agenda is set, the LAR can provide specifically requested information and any relevant information on the lines of such an agenda.
The boundaries of the extent of research is defined distinctly, so as to not bombard irrelevant information onto the report. This demarcation could be done in various terms- information could be divided on the basis on geography, time frame, etc. During the preparation of the patent landscape report, events of a given area of technology is time stamped.
This paves way for the interested party to understand the stage that existing technology has reached. Despite having several utilities, LARs do not stay relevant for a long, owing to the ever-changing nature or the market they seek to analyze.
However, Big Date is highly crucial for the future, and LARs are a very significant part of the future of information. The McKinsey Global Institute’s Global Study (May 2011), a report on big data and upcoming analytical skills deficits titled “Big data: The next frontier for innovation, competition, and productivity” quoted,
“There will be a talent shortage necessary for organizations to take advantage of big data. By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.”