Seminar for Trade Mark – Sep 2010









One-Day Symposium On Positioning and Leveraging Trade Mark Portfolio in Global Business Scenario

With Focus On:

Strategies for Generics as Innovators, Biosimilar Legislation, Latest Pharmaceutical Prosecution Practices & ANDA Litigation

7’th September 2011, at Le Meridian, Bangalore

8’th September 2011, at Le Royal Meridian, Mumbai

9’th September 2011, at Crowne Plaza, New Delhi

About the Symposium

No investment in any organised business can be as gainful as an investment in Trade Mark. If you are in business and you are not branding you are many steps behind everyone else, as it is impossible to survive without brand in today's business. The Symposium on "Positioning and Leveraging Trade Mark Portfolio in Global Business Scenario" is an effort to apprise Industry on its importance as to how to position your Trade Mark and how a very small investment in Trade Mark grows. At the same time the symposium would help in understanding as to what all efforts and precautions go into, to take leverage from the Trade Mark portfolio for the business growth globally. The brands which culminate from the Trade Marks are not built overnight; it needs years and demands blending of resources in a unique way. The famous brands of today have not erupted as a coincidence or a magic, rather they all have had well planned strategy and speak volumes of clear perception, which started right from their inception on registering Trade Marks. These Trade Marks have now turned out to be the largest asset in the asset portfolio of a Corporation. Keeping in mind the importance of Trade Mark in new globalization, brand building strategy needs to be formulated because the better it is understood, the more successfully it will be utilized and for that it is essential to understand, what kind of trademark should be registered, what all components should form part of trademarks, what is the influence of part registration on protection of mark, when and how a Trade Mark should be developed as a brand, what type of brand should it be, how compatible a particular type of brand should be with the corporate strategy, should the corporate grow as a 'House of Brand' or a 'Brand House'; what strategy and tactics would be required to convert brand into brand equity, how should the brand be protected, how does the infringement and passing off affect the corporate and how far it can be protected, how do we undertake the damage control, why do we need to know the value of brand, if we don't know the value how can we measure its growth and the effectiveness of the strategy that is being followed to develop the brand, can the brand be used as securities against organizing funds from Institutes and Banks and what are the international practices. All these issues are essential to understand and the insight of them will help in the development, growth and commercialization of brand. The symposium is held to address all these issues and other cognate and allied subjects.

How is the Symposium Unique

This symposium is a premier gathering of Trademark Attorneys and Legal Professionals in the field of enforcement of Trade Mark Laws from India, USA and Europe with decades of experience and represent Law Firms having International presence and repute. This is an outstanding educational and networking opportunity for those involved in the development and protection of trademark and brand to share the international experiences of experts and to understand the insight of the Trade Mark issues for developing a right strategy for the growth of Corporate, as we must not forget that the brand failure can be fatal. We assure you the interaction you would go through in the symposium would be fascinating and will go a long way in developing the right global brand building strategy at your corporation.

About the Organizers


IIPRD is a premier IP Consulting and Licensing Firm with a diversified business practice providing services in the domain of Commercialization, Valuation, Licensing, Transfer of Technology and Due-Diligence of Intellectual Property Assets along with providing complete IP and Patent Analytics and Litigation Support Services to Indian and International Corporates and Global Law Houses.

IIPRD has been established precisely to assist the business houses in strategizing their growth by leveraging their IPR's through effective Creation, Promotion, Protection, and Commercialization of IP. IIPRD has a legacy of ten years of existence and is among the Indian IP Firms to have core focus on Commercialization, Technology Transfer, and Licensing for numerous Indian and Global Corporates. IIPRD has been a part of large number of Out-Licensing deals for technology companies in Pharmaceutical and Hi-Technology domains such as NCE's, Formulations, and Proceess Patents in Pharma domain and Telecommunication/Network and Green Technologies. IIPRD along with sister concern and leading full service IP Law Firm Khurana & Khurana, Advocates and IP Attorneys focusing on representing over 600 Indian and International Clients becomes a single point destination for all IP needs, a diffrentiator very core to both the firms. IIPRD also takes pride in its strong associate base in US, EP, Singapore, Israel, and Australia which assists IIPRD in Out-Licensing Technologies and have advanced level of negotiations with leading In-Licensing firms and Corporates.

About Boehmert & Boehmert, Germany

Boehmert & Boehmertis one of oldest and most reputed IP law firms in Germany. Boehmert & Boehmert has 10 offices across Germany enabling them to be in a position to work closely with their clients and provide the most focused and effective advice. In addition, BOEHMERT & BOEHMERT has 3 international offices located in Alicante, Paris and Shanghai. Patent attorneys at BOEHMERT & BOEHMERT are active in the fields of classical natural and engineering sciences but also in the increasingly important fields such as biochemistry and nano technology as well as semi-conductor and software technology. Their Trade Mark Attorneys deal with obtaining, defending and asserting Trade Marks, as well as advising their clients on infringement, passing off and counterfeit matters among other allied matters such as licensing and cooperation agreements. BOEHMERT& BOEHMERT's Attorneys at Law represent their clients at court and official bodies and advise out of court in numerous fields of law, such as German and International trade mark law, competition law, copyright law, anti trust law, ITLaw as well as rights of the press and personal rights.

About Birch Steward Kolasch And Birch, USA

Founded in 1976 with the merger of Birch & Birch and Stewart & Kolasch, BSKB now employs over 200 people in offices located in Falls Church, Virginia and San Diego, California. BSKB has consistently ranked in the five of all law firms worldwide in the number of U.S. patents issued by the USPTO and is also consistently ranked in the 50 law firms in trademarks submitted. As one of the USA's leading Intellectual Property law firms, BSKB has earned a international reputation by consistently ranking at the in total number of patents and trademarks obtained for their clients. Birch's Attorneys are often invited to speak on current intellectual property topics, and the firm regularly conducts symposiums for various groups, intellectual property associations and corporations on various IP matters . The Attorneys and technical specialists are highly skilled and experienced in identifying, analyzing and solving legal, regulatory and market issues. They recognize the value of intellectual property in the international marketplace and the impact of intellectual property on their clients' businesses. BSKB handles a wide range of IP litigation matters for their clients around the world and when it comes to serving their clients they go beyond traditional boundaries.

programme outline


SESSION-I (0900-1015) (By Mr. Vinod Khurana)

  • Trade Mark insights and its importance for Indian business establishments across Industries, with accenting to Madrid Protocol.
  • Influence and impact of Well-Known International Trade Marks and Unregistered Indian & Global Trade Mark for grant of Trade Mark registration in India.
  • 10 vital steps in building cost-effective and efficient Corporate Trade Mark Portfolio to Brand and Brand Equity in the International frame work while going into multiple geographies - Indian perspective.

SESSION-II (1030-1145) (By Mr. Robert J. Kenney)

  • Procedures and Trademark Practices at United State Patent and Trade Mark Office and at the Federal Court.
  • Best Practices for protecting Indian Brands in U.S.A to avoid litigation and being cost effective.

SESSION-III (1145-1315) (By Dr. Ludwig Kouker)

  • Procedures and Trademark Practices at European Community (OHIM).
  • Cost effective strategy for Creation, Protection and Litigation of Indian Trade Mark Portfolio in European Community (OHIM).

SESSION-IV (1400-1515) (By All Speakers led by Dr. Kouker and Mr. Kenny)

  • How best to maintain Trade Mark Portfolio and prevent Dilution, Infringement and Passing Off globally.

SESSION-V (1530-1700) (By All Speakers led by Mr. Khurana)

  • How to undertake brand valuation.
  • How does the valuation help in Brand Building.
  • The global brand building strategy.

SESSION-VI (1700-1730) (By All Speakers)

  • Questions and Answers on any Trade Mark Issues; Global perspective.

Who Should Attend

Legal Managers and Heads of Corporates, Entrepreneurs/Managing Directors/Sr. Management of Companies especially having Overseas Market Interests/Presence, Intellectual Property Practice Heads, In-House and Outside Counsels, Research & Development Scientists, IP Managers

About the Faculty
Mr. Vinod Khurana

Vinod has been in the field of Commercial Finance & Legal matters for the last 37 years. Vinod started his own practice in Intellectual Property in late nineties, with focus on providing insight education on Intellectual Property matters and on Protection and Commercialization of Intellectual Properties. In order to provide these services Vinod founded the Institute of Intellectual Property Research & Development (IIPRD) and functions as its Executive Director. Concurrently with Commercialization process, Vinod started IPLaw Firm to provide complete IP services and established Khurana & Khurana Advocates & IP Attorneys. Vinod is also the president of the Institute of Forensic Accounting and Investigative Audit (IFAIA) which focuses on Prevention & Detection of Frauds and White Collar crimes including frauds in Intellectual Properties. As a proactive measure to prevent and detect fraud Vinod on his own has undertaken more then 65 National and International symposium and various in-house dedicated educational programmes for well established Corporates such as Wockhardt, Indian Oil Corporation, ITC, NTPC, Tata Chemicals, among many others. Department of Economic Affair, Ministry of Finance, Government of India has also empaneled him for appointment as Special Director on the Board of Sick Industrial Companies. Vinod is also an Advisor to many Corporates for Risk Management. His professional qualification includes B.Com, PGDFA, MBA, AICWA, CFA, L.L.B among other specialized qualifications in Investigation and Commercialization of Intellectual Properties

Dr. Ludwig Kouker

Ludwig is an Attorney at Law, Certified IP Lawyer, admitted at the European Trade Mark Office and is the senior partner with Boehmert & Boehmert. Dr. Kouker studied law at the University of Marburg and obtained a Doctor's degree at the Institute for Commercial and Economic Law at the University of Marburg (Doctor of jurisprudence). Dr. Kouker is a member of the Expert Committee for Intellectual Property at the Hanseatic Bar Association Bremen and a member of INTA, ECTA, GRUR and LES. He regularly publishes articles in legal journals. Besides working on trade marks, unfair competition law, copyright law and licensing matters, including litigation, he has specialized in antitrust law with particular emphasis on industrial property questions. Dr. Kouker has 25-years experience with all relevant systems for obtaining trademark protection in Germany and Europe, including the Community Trademark system and the Madrid System under the Madrid Agreement/Protocol.

Mr. Robert Kenny

Robert Kenney has practiced intellectual property law since 1987. His specialties include all aspects of trademark practice, including portfolio management, client counseling, anti-counterfeiting counseling, prosecution, inter partes matters and litigation, as well as litigation of unfair competition and copyright matters. Kenney is the coordinator of BSKB's annual U.S. Trademark Practice Symposium. Additionally, he has lectured extensively throughout the world on U.S. trademark practice and intellectual property litigation in United States courts and the International Trade Commission. Mr. Kenney is a senior partner in Birch Stewart Kolasch & Birch Llp , USA

Registration Fees

Indian Delegates : INR 6,618/- (Rs. 6000/- + Rs. 618 Service Tax) Service Tax: AABFI6363FSD001

Nomination Form

Please forward the Delegate Fees with the following details: Name, Organization, Designation, and Contact Details along with the cheque drawn in favour of "'M/S IIPRD" and mail it to the Institute at : Mr. Tarun Khurana IIPRD S/20-22, GNS Plaza, UPSIDC Site-IV, Kasna Road, Opp Radisson Hotel, Greater Noida-201308, UP, India.

for any query contact

Contact Person: Mr. Tarun Khurana Mobile: +91-9810617992 Email:, Ph : +91-120-2342010, 3104849, Fax: +91-120-2342011