CCPA issues ‘Guidelines on Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’

Abstract The Central Consumer Protection Authority (CCPA) on 9th June 2022 issued the “Guidelines for Prevention of Misleading Advertisements and Endorsement for Misleading Advertisement 2022” with immediate effect.[1] The main objective of these guidelines is to curb misleading advertisements and protect consumers from unfair trade practices. The guidelines will be applicable to all forms, formats, […]

An Insight Into The Jurisdiction Of ASCI

Introduction In the recent years, India, as one of the fastest growing marketplaces, has witnessed tremendous competition in the field of Advertising industry. The existence of a huge population coupled with their ever-increasing purchasing capacity has created a profitable market in India which has led to a cut-throat competition between the sellers. Thus, every competitor […]