Understanding Unconventional Trademarks (Part I)

Traditionally speaking we have for the longest time associated trademarks with words, logos, pictures, or combination thereof. But in recent times, this norm has been challenged by the introduction and growth of acceptance of unconventional trademarks. The unconventional trademark is a broad and inclusive term for all those marks that don’t fall in the conventional […]

Understanding Unconventional Trademarks (Part I)

Traditionally speaking we have for the longest time associated trademarks with words, logos, pictures, or combination thereof. But in recent times, this norm has been challenged by the introduction and growth of acceptance of unconventional trademarks. The unconventional trademark is a broad and inclusive term for all those marks that don’t fall in the conventional set of […]