Market Research
Introduction
Market Research Services
Market intelligence for technology, products, and IP
Turning market data into evidence-based strategic decisions
IIPRD's Market Research Services help corporations, technology companies, startups, consulting firms, investors, and IP professionals make informed decisions about markets, products, technologies, competitors, and commercialization opportunities. We combine primary research, secondary research, industry analysis, competitive intelligence, technology analysis, and revenue assessment into actionable insight, and connect it, where useful, with patent and IP intelligence.
From market data to business intelligence
Market research is the systematic collection and analysis of information about a target market, customers, products, competitors, trends, and the commercial environment, converted into intelligence that supports decisions.
A well-designed study helps organizations understand the shape and potential of a market, and where a product or technology can compete and grow.
Market sizing is often the starting point, framing the opportunity from the total market down to what is realistically obtainable.
Twelve ways to read a market
A full set of market research services, from market sizing and competitive intelligence to technology commercialization and IP-driven analysis.
Market size & opportunity
TAM, SAM, SOM, segmentation, growth drivers, and market constraints.
Industry & market analysis
Structure, trends, drivers, regulation, and major participants.
Competitive intelligence
Direct and indirect competitors, portfolios, positioning, and gaps.
Product market research
Product-market fit, differentiation, pricing, and adoption barriers.
Technology market research
Adoption, maturity, providers, and commercial opportunities.
Customer & consumer research
Surveys, interviews, focus groups, and end-user feedback.
Secondary market research
Government, industry, academic, financial, and database sources.
Market gap & white space
Underserved segments, unmet needs, and untapped opportunities.
Pricing & revenue analysis
Benchmarks, revenue models, willingness to pay, and royalties.
Market entry research
Attractiveness, local competitors, channels, and entry barriers.
Technology commercialization
Applications, target markets, customers, and commercialization partners.
IP & patent-driven research
Correlate patents, products, R&D, and market adoption.
Aligning technology with real market opportunity
For technology-driven businesses, commercialization research traces a capability all the way to a commercial strategy, so R&D connects to real demand.
How a study comes together
Eight steps from the business question to a structured report with findings, data, and recommendations.
Define the research objective
Understand the client's business question, technology, product, target market, and intended decision.
Research design
Develop a framework covering the relevant market, customer, competitor, technology, and commercial parameters.
Primary research
Where required, conduct surveys, questionnaires, interviews, and expert discussions.
Secondary research
Collect information from public, industry, academic, government, financial, and subscription sources.
Data analysis
Structure, analyze, compare, and validate the collected information.
Competitive & market assessment
Evaluate competitors, positioning, market gaps, customer segments, and opportunities.
Strategic interpretation
Translate findings into actionable insights relevant to the client's objective.
Final report
Deliver a structured report with findings, analysis, supporting data, visualizations, and recommendations.
AI-assisted research, expert analysis
Technology-enabled workflows add speed and depth, and every AI-generated insight is reviewed and interpreted by our analysts and subject-matter experts.
AI-assisted workflows
Technology helps manage large volumes of information:
Expert analysis
A multidisciplinary team reviews and interprets every insight:
Research in the format you need
Syndicated or customized, built around your objectives and preferred analytical parameters.
Market research report
Comprehensive analysis of the market, industry, products, customers, competitors, and opportunity.
Competitive intelligence report
Assessment of competitors, products, technologies, positioning, and emerging players.
Market database
Structured Excel datasets of companies, products, markets, customers, and parameters.
Management presentation
Executive PowerPoint highlighting findings, opportunities, positioning, and recommendations.
Interactive dashboard
A secure, interactive dashboard for easier exploration and ongoing analysis.
Customized research format
Tailored to specific objectives and preferred analytical parameters.
Engagement to match the question
From a quick assessment to ongoing intelligence and dedicated research capacity.
Quick market assessment
A focused study for an initial view of market, competitors, technology, and opportunity.
Detailed market research
A comprehensive engagement across size, trends, customers, competitors, and opportunities.
Technology market assessment
Focused research for emerging and technology-driven markets.
Competitive intelligence study
A detailed assessment of competitors, products, technologies, and positioning.
Ongoing market intelligence
Periodic monitoring of markets, competitors, products, and industry trends.
Dedicated FTE support
Full-time-equivalent research and analytics professionals working as an extension of your team.
Evidence, not assumptions
Effective market research moves organizations from assumptions to evidence-based decisions, with insight shaped around the actual business question.
Technology + business expertise
Market research combined with technical and IP understanding for technology-driven questions.
Primary + secondary research
Direct customer research combined with extensive secondary research, as the objective requires.
Competitive intelligence
Both established competitors and emerging players, for a broader competitive view.
Customized research
Frameworks and deliverables built around your specific business question.
Actionable insights
Not just data: findings converted into business-relevant insight and recommendations.
IP-driven market intelligence
Research integrated with patent, technology, product, and competitive intelligence when needed.