Google’s acquisition of Double click: A boom or bane?

Google double click

Background of the acquisition Google is the world’s most popular search engine. It also has the largest video hosting service on YouTube and various facilities like a web browser, meeting software (g-meet), email (g-mail), maps (Google Maps), etc. The main source of its profits however is through advertising. DoubleClick was a company founded by Kevin […]

Advantages of Patent Valuation

Patents are the core asset generator for various industries. Industries and companies earn a lot through licensing and assigning patents. The license and assignment of patents are common practices in the market which makes the licensor earn millions of royalties. With the rapid technology development and increasing users around the world, the trends of licensing […]