Safeguarding The Cover, Not The Book: Understanding, By Case Laws, The Theory Of Trademark Dilution

Introduction Good Biscuits & Bad Biscuits Say, for example, that you like biscuits from brand A. You buy them because they taste good. Now, brand D, knowing the popularity of brand A’s biscuits, releases their product whose packaging and design are similar to that of brand A, and since they look alike, you (and a […]