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Safeguarding The Cover, Not The Book: Understanding, By Case Laws, The Theory Of Trademark Dilution
INTRODUCTION Good Biscuits & Bad Biscuits Say, for example, that you like biscuits from brand A. You buy them because they taste good. Now, brand D, knowing the popularity of brand A’s biscuits, releases their product whose packaging and design are similar to that of brand A, and since they look alike, you (and a … Continue reading Safeguarding The Cover, Not The Book: Understanding, By Case Laws, The Theory Of Trademark Dilution
Read more »Anti Dilution Protection of Trade Mark: Bloomberg Case
The era of globalization and internationalization of trade and commerce has developed certain complex socio-legal issues with regard to well known Trade Marks. Trade Marks are territorial in nature, but in the light of globalization and internationalization, there is a need to protect well-known trademarks against their dilution beyond geographical limits. A trademark is said … Continue reading Anti Dilution Protection of Trade Mark: Bloomberg Case
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