Franchising as a Form of Trademark Licensing

Franchising represents one of the most sophisticated and widespread applications of trademark licensing in modern business, serving as a powerful mechanism for brand expansion while embedding strict quality controls that go far beyond traditional licensing arrangements. At its core, franchising allows a business owner, known as the franchisor, to grant independent operators, or franchisees, the […]

Global Franchising In F&B: NDAS & Licensing Agreements Across Sea Jurisdictions

INTRODUCTION The term “franchise” originates from the Norman French word “franchise,” which is derived from the French word “frank,” meaning a free man, liberated to engage in employment. The English term “franchise” was originally employed to denote the liberation from any prohibition, permission, or privilege. This term refers to the ability of a company to […]

Value Estimation of Intellectual Property: Techniques, Methods and Parameters

Introduction The concept of Intellectual Property (IP) has not evolved over a decade rather, the origins of Intellectual Property can be traced back to the year 1623 when the British Law: Statute of Monopolies came into existence. Since then, the concept of Intellectual Property has grown significantly. The protection of ideas and inventions generated by […]