Licensing Digital Content to OTT Platforms in India: Navigating IP & Regulatory Risks

Introduction A tectonic shift, one that has brought the emergence of a new ecosystem in the Indian media over the past decade, is none other than the development of over-the-top or OTT platforms. These include Netflix, Zee5, Sony Liv, Amazon Prime Video, JioHotstar, Hulu and many more. The platforms are designed to offer a wide […]

Brand Licensing Strategies in India’s 2025 Entertainment Sector Amid SEBI’s IP Disclosure Reforms

Introduction: Navigating Growth and Governance in a Dynamic Landscape The Indian entertainment industry, which includes the dominance of cinema in Bollywood and the furious growth of the models of over-the-top (OTT) services, is a fundamental element of economic and cultural development in 2025. Web 3.45 lakh crore with an approximate growth rate of 8.3% in […]