The Mirage of Fame: Deepfakes, Ai And Evolving Jurisprudence on Personality Rights

Artificial intelligence has now reached the cultural mainstream and is used as a tool for creating hyper-realistic human simulations. Among the most controversial applications of this is creating the synthetic audio-video content via machine learning techniques to imitate real persons, which is called deepfakes. Although these deepfakes could be very useful in sectors like cinema […]

IPR in Bazaar: Finding the Right Balance

It’s an overly common practice by manufacturers/advertisers/vendors in local market retail outlets to put up popular celebrities photos/images in packaging of non-branded products. It is at its peak, particularly during festival of lights, i.e. Diwali. During the festival of lights, it can easily be seen that a lot of fireworks stores sell Diwali crackers with […]