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IPR in Bazaar: Finding the Right Balance

It’s an overly common practice by manufacturers/advertisers/vendors in local market retail outlets to put up popular celebrities photos/images in packaging of non-branded products. It is at its peak, particularly during festival of lights, i.e. Diwali. During the festival of lights,…

An analysis on comparative advertising

Comparative advertising means comparing different brands on price, services, and other factors and focusing on advertising one of the brands in a way to show how their rivals are inferior as compared to it. This comparison would be very obvious…

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