Brand Logos : The Intersection of Copyright & Trademark

It is a common practice to interchange the phrases “trademark”, “brand”, and “trade name” despite the fact that they each refer to distinct concepts in different contexts. The meaning of the terms might vary, particularly when they are used by employees from different areas of a business. A company’s trademark, brand, and brand trade name […]

BRAND VALUATION – APPROACHES AND METHODS

Sakshi Sharma, an intern at Khurana & Khurana, Advocates and IP Attorneys looks into the concept of Brand Valuation, its history, evolution and different approaches and methods thereto. Introduction: Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of emergence […]

BRAND VALUATION – APPROACHES AND METHODS

Sakshi Sharma, an intern at Khurana & Khurana, Advocates and IP Attorneys looks into the concept of Brand Valuation, its history, evolution and different approaches and methods thereto. Introduction: Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life. In the light of emergence […]