Google’s acquisition of Double click: A boom or bane?

Background of the acquisition Google is the world’s most popular search engine. It also has the largest video hosting service on YouTube and various facilities like a web browser, meeting software (g-meet), email (g-mail), maps (Google Maps), etc. The main source of its profits however is through advertising. DoubleClick was a company founded by Kevin […]

Understanding the Benefits of IP Audit

In one of our previous pieces, we discussed the IP audit. We discussed the basics of IP audit and how the industries need to understand the nitty-gritty of IP Audit. With intellectual property (IP) gaining prominence around the world, the impact that IP is making in the market is unfathomable. Probably with the large trend of […]