'Influencer marketing,' albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms,…
The Tribunals Reforms Bill, 2021 had initially proposed the ideal that a select few appellate bodies be dissolved and the powers they hold were to be transferred to pre-existing judicial bodies. The Intellectual Property Appellate Board (IPAB) was one amongst…
Louis Vuitton Malletier is a French fashion house and one of the most recognisable luxury goods brands in the world. It was awarded the world's most valuable luxury brand for six consecutive years (2006-2012), topping even Chanel, Gucci, and Dior.…
Intellectual Property Rights is a term that rarely requires explanation in modern times. The phrase Intellectual Property expresses the notion that its subject matter is the result of the intellect or mind. It serves as both a deterrent and an…
Recently, the entertainment industry has shifted its focus to prosper on Web3, with well-known franchises like Marvel and Forbes expanding over the latest version of the web. However, the beginning of this transformation has not been without its complications. With…
Granting Copyright It is true that a work is considered copyrighted the moment it is created but a right to sue for infringement arises only when it is registered. For a dance move to be registered, it should be creative,…
Trade dress is understood to constitute as protection awarded to packaging or appearance of a product, it can also include shape, colour scheme protection or anything in appearance that makes the product distinguishable to consumers. This concept has originated from…
Introduction It is no news that cryptocurrency and blockchain technology have taken over the sphere of digital currency. But in this sphere of metaverse and blockchain currencies, the Ethereum blockchain has gained skyrocketing popularity with the evolution of Non-Fungible Tokens.…
INTRODUCTION Ms Ngozi Okonjo-Iweala, the Director-General of the World Trade Organization (WTO), on 28th January 2022, in a press conference of the WTO General Council announced that a breakthrough in the form of an accord between the developed and the…
Introduction According to the current trend, any new product which is being launched in the market has some sort of distinct packaging as it is considered imperative for the purposes of distinguishing their products from others and it also helps…