In global commerce, management of Intellectual Property has become a critical competitive arena, wherein vigilant and growth-oriented companies looking to maximise their profits are always on the look-out to devise an effective intellectual property management strategy in order to protect, monetize and optimise their intellectual property, and which takes into account the company’s long-term commercial needs, as well as provides a sound analysis of both risks and competition in the market. In this scenario, patent portfolio watch is of utmost importance and helps a Corporate to understand and analyse the technologies, patents, and market strategies of multiple entities. An organized patent portfolio watch can help entities/corporates to get correctly aligned to face various market forces, as well as ensure that the patent strategy is fully aligned with its product strategy. An organised and well managed patent portfolio generates value for a company as it is a tool required by the company to make well-informed and critical decisions regarding efficient usage of its intellectual property to its advantage to protect it from competitors, protect its investments, and balance out its asset management costs. An efficient patent portfolio devised according to specific business needs of a company can then be used to generate a specifically tailored patent strategy in furtherance of those business needs by dissecting company’s patents in comparison with the competitors, and can then be used to identify potential risks as well as available opportunities or vulnerabilities in a patent portfolio. A patent portfolio not just accumulates quantity of patents that a company attains over time, it also stresses on revenue generation based on high quality and strength of the portfolio. Apart from great quality coverage, a strong patent portfolio helps the company survive litigation expenses by strengthening the patent to stand the test of invalidity and novelty and thereby increasing the value of these intangible assets of accompany, which in turn adds to the overall value of the company.
Thus, having a strong patent portfolio can have a huge positive impact on the balance sheet of the company. IIPRD, with its experience and skill, can assist clients in analysing and determining what they have, and propose what is needed for maximizing desired impact. In the absence of an organised patent portfolio, a company runs the risk of all the information related to patents being disclosed in the public domain, if not renewed and protected, thereby giving competitors an uninterrupted passage to enter the market with that technology. Our experts at IIPRD provide an overall analysis of the strength of the patent portfolio, and prescribe a proper procedure to protect and maintain the patents of the clients. Services rendered by IIPRD enable its customers to seek patent portfolio analysis to monetize their patents to the fullest by providing assistance as to selling and identifying new licensing/acquisition opportunities of one or more patents, and help get rid of any weak patents which don’t add any value to the company, resulting in an improved analysis as to annual budgeting. Apart from monetization, our experts at IIPRD help clients in achieving Patent Optimization/Pruning before they set out to file/manage one or more patent applications in order to identify any gaps or white spaces in the client’s patent claims, and avoid potential oversights in finding any key elements in the invention by making sure that the patents are properly drafted/described. Thus, with our services at IIPRD, clients can expect an optimized and efficiently managed patent portfolio, which is customised as per clients’ needs and cost effective IP research, portfolio management and IP intelligence and helps in mitigation of risks in litigation.
As a part of our Patent Portfolio Analysis Offering(s), IIPRD assists clients in analyzing their patents and those of their competitors to classify all patents of interest across various categories and sub-categories, and help the client strategically identify the value proposition of their respective assets. This offering includes monitoring of the clients’ as well as competitors’ patent portfolio, along with patent tracking that provides a market survey report of different companies and generates reports identifying potential infringement of any patents or products, and delivered on a periodic basis.
IIPRD also (ranks) categorizes patents based on numerous legal, technical, and commercial parameters such as applicability, market/technology evolution, essentiality (covers standards), and numerous qualitative and quantitative parameters, thereby, identifying strengths and weaknesses of a given patent portfolio, along with providing comparative assessment of different market verticals before the client wishes to enter into a new market vertical, which helps identifying possible business opportunities for clients. The patents are categorised and ranked in terms of core, non-core and non-aligned patent assets, which provides a fair idea of potential future growth.
In addition, IIPRD assists clients in identifying patents/products that are directly related to clients’ products and/or services, thereby providing an edge to the client by locating possible infringement opportunities as well as tracking patents/applications that may cause threat in the future. Furthermore, our analysts at IIPRD also conduct offensive patent portfolio analysis for clients in order to hunt for potential infringers; as well as defensive portfolio analysis wherein we study competitor’s patent portfolios in order to identify potential entities for licensing and to obtain a synergy between the client’s patent portfolio and the products, thus generating a Patent Product Matrix for the client.
As a part of our patent portfolio analysis, results are generated through reports in the form of graphical representations (graphs, pie-charts, 3D charts etc.), which are up-to-date, user friendly and integrated with numerous search functions that can help the clients assess overall value of its patent portfolio.
As a part of IIPRD key offerings in the instant service vertical, IIPRD assists customers through support in:
- Categorization of patents that include identifying, assembling, and analysing specific Intellectual Property assets of a given corporate or a part thereof.
- Preparing frameworks around multiple patent portfolios to assist in efficient extraction, maintenance, and interpretation of IP assets in order to provide an optimized/pruned and efficient IP portfolio.
- Drafting readily understandable, meaningful patent portfolio reports and technical standard mapping Reports along with preparation of infringement claims to enforce/protect strongest patents in the portfolio from infringement.
- Providing support related to portfolio management, litigation, and other issues pertaining to patent infringement.