A trademark does not end with registration; its real value grows over time.

IIPRD’s Trademark Support services help businesses prepare, protect, monitor, maintain, and commercially utilise their trademarks across markets and product lines.

Our team provides structured assistance throughout the entire brand lifecycle, ensuring that trademarks remain enforceable, compliant, and aligned with evolving business goals.

Before a mark is adopted or filed, we help evaluate its strength, risks, and long-term suitability.

Clearance & Risk Assessment

• Searches across Indian and global trademark databases
• Identification of identical / similar marks across relevant classes
• Assessment of legal and commercial risks
• Recommendations on viability, potential conflicts, and alternatives

Brand Structure & Naming Guidance

• Advice on naming conventions for new brands and sub-brands
• Mapping proposed marks to intended business lines
• Structuring brand families for future scalability

This stage ensures that brands are built on a legally and commercially sound foundation.

Large and growing businesses require systematic management of multiple marks across jurisdictions.

Portfolio Administration

• Centralised management of registrations, renewals, and deadlines
• Maintaining accurate and updated status records
• Monitoring use requirements in specific jurisdictions

Recordals & Corporate Updates

• Assignment / ownership updates after acquisitions or restructuring
• Name / address amendments
• Alignment of portfolios after mergers, transfers, or brand reorganisations

Our systems provide operational clarity across the portfolio.

To maintain brand integrity, we actively monitor marketplace and registry activity.

Watch Services

• Tracking newly filed marks across chosen classes
• Monitoring competing brands and related industries
• Identifying potentially conflicting or look-alike filings
• Providing actionable alerts with mitigation recommendations

Market & Digital Monitoring

• Detection of brand misuse on marketplaces and digital platforms
• Identifying domain-name similarities and potential cyber risks

This ensures timely action before risks escalate.

Trademark protection requires periodic renewal and jurisdiction-specific maintenance.

Renewal Services

• Renewal planning and deadline tracking
• Execution of renewal filings across jurisdictions
• Restoration support for unintentionally lapsed marks

Compliance Filings

• Use affidavits, declarations, and ongoing compliance requirements
• Maintenance filings applicable in foreign jurisdictions

We keep your registrations active, updated, and compliant worldwide.

Beyond protection, trademarks often play a central role in a company’s growth and monetisation strategy.

Brand Evaluation & Strength Analysis

• Assessment of trademark distinctiveness and market strength
• Reviews for investor due diligence or internal brand strategy
• Inputs for valuation exercises

Commercial Use Enablement

• Advisory for licensing, franchising, or distribution arrangements
• Portfolio preparation for M&A transactions or fundraising
• Mapping brand rights to product-market expansion plans

This transforms trademarks into commercially meaningful assets.

• Startups preparing to launch brand identities
• SMEs developing brand families across products
• Established companies managing regional or global portfolios
• Corporates undergoing reorganisations or expansions
• Consumer brands, technology firms, pharmaceutical companies, FMCG, fashion & e-commerce
• Businesses evaluating licensing, franchising, or investment opportunities

• Strong analytical foundation for brand clearance and portfolio planning
• Extensive experience managing portfolios across India, the US, EU, SEA, GCC and emerging markets
• Integrated commercial and strategic guidance, beyond administrative support
• Proactive monitoring and structured lifecycle management
• Seamless coordination with Khurana & Khurana for enforcement-related needs

Trademark registration is only the beginning.

IIPRD’s Trademark Support services ensure that your brand stays protected, compliant, and commercially productive throughout its lifecycle.

• Get in touch to build a customised trademark support plan.