Trademark registration is only the starting point of brand protection. The value of a trademark is built and preserved through informed adoption, systematic management, ongoing monitoring, and legally sound commercial use. IIPRD’s Trademark Support Services provide structured, ongoing assistance to ensure that trademark rights remain enforceable, compliant, and aligned with evolving business objectives across jurisdictions.

Before a mark is adopted or filed, early legal assessment is essential to mitigate registrability risk and potential conflicts.

Clearance and Risk Assessment

• Searches across Indian and international trademark databases
• Identification of identical and confusingly similar marks across relevant classes
• Assessment of registrability risks, likelihood of objection, and potential third-party conflicts
• Advisory on viability, risk exposure, and available alternatives

Brand Structure and Naming Guidance

• Advisory on brand and sub-brand structuring from a registrability and portfolio-management perspective
• Mapping proposed marks to intended goods, services, and business lines
• Structuring trademark portfolios to accommodate future expansion, extensions, and related brand variants

This stage ensures that brand adoption decisions are grounded in legal risk assessment and commercial feasibility.

For growing and established businesses, structured oversight of trademark assets is critical.

Portfolio Administration

• Centralised oversight and docketing of trademark registrations and statutory deadlines
• Maintenance of accurate and updated status records across jurisdictions
• Monitoring of statutory use requirements and renewal cycles

Recordals and Corporate Updates

• Assignment and ownership recordals following transactions or restructuring
• Name and address updates
• Portfolio alignment following mergers, transfers, or internal reorganisation

Ongoing monitoring enables timely identification of risks and informed response planning.

Watch Services

• Monitoring newly filed marks across selected classes and jurisdictions
• Identification of potentially conflicting or confusingly similar applications
• Periodic reporting with observations on potential conflicts and recommended response pathways

Market and Digital Monitoring

• Identification of trademark misuse on online marketplaces and digital platforms
• Monitoring of domain-name registrations and online brand abuse risks

Trademark protection requires ongoing statutory compliance across jurisdictions.

Renewal Services

• Renewal planning and deadline tracking
• Filing of renewal applications across jurisdictions
• Assistance with restoration of inadvertently lapsed registrations, where permitted

Trademarks often form a key legal asset within broader commercial growth strategies.

Brand Evaluation and Strength Analysis

• Assessment of trademark distinctiveness and enforceability
• Reviews for internal strategy, investment diligence, or valuation exercises

Commercial Use Enablement

• Advisory support for licensing, franchising, and distribution arrangements
• Portfolio preparation for mergers, acquisitions, or fundraising transactions
• Alignment of trademark rights with product-market expansion plans

IIPRD supports early identification and evaluation of potential trademark risks.

Risk Identification

• Preliminary assessment of potential infringement scenarios based on available information
• Comparative analysis of conflicting marks and market use

Action Recommendations

• Guidance on protective and response options
• Drafting support for notices or internal escalation documents
• Preparation of briefing material for enforcement counsel, where required

(This support is advisory and preparatory in nature and does not substitute formal enforcement or litigation proceedings.)

• Start-ups launching new brand identities
• SMEs building brand families across products or services
• Corporates managing regional or global trademark portfolios
• Businesses undergoing restructuring or expansion
• Consumer, technology, pharmaceutical, FMCG, fashion, and e-commerce companies
• Entities evaluating licensing, franchising, or investment opportunities

• Strong analytical foundation for trademark clearance and portfolio planning
• Experience managing trademark portfolios across India, the US, EU, South East Asia, UAE/GCC, and emerging markets
• Integrated legal perspective informed by commercial considerations
• Structured, lifecycle-based trademark management
• Coordination with Khurana & Khurana for enforcement-related matters

Trademark registration is the beginning, not the end, of brand protection. IIPRD’s Trademark Support Services help ensure that trademark rights remain enforceable, compliant, and commercially effective throughout their lifecycle.

For assistance with trademark support or portfolio management requirements, you may contact us at [email protected] to discuss a tailored engagement.