Market Research


Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. It is a process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

Our Approach

IIPRD, through its team of MBA’s, Accountants and Technical Subject Matter Experts (TSME’s), provide a unique combination of research analysts who provide comprehensive market and revenue analysis reports on companies/ products/ technologies as per client requirement.

We conduct questionnaires for data collection, identify targets for interviews and have a dedicated field staff to conduct primary market research. We also conduct secondary market research studies using information assembled by government agencies, industry and trade associations, labour unions, media sources, chambers of commerce, educational institutions, scholarly articles, research studies, subscribed databases etc. within a quick turnaround time, to cater to your business needs.

Our reports help Clients in identifying key competitors, emerging players/products, markets covered by a particular technology, etc. Revenue analysis reports provide a complete detailed analysis of a company’s performance and assists clients in determining licensing revenue, royalty, litigation cost and more. Furthermore, IIPRD, through an access of multiple paid and technology specific databases, is able to retrieve and present the most relevant data.

IIPRD provides the complete range of services and solutions relating to market research and analytics to Corporate and Consulting Firms around the globe. IIPRD has the requisite skill set to analyze the problem statement and execute its research projects based on the identified problem and attempt to get only the data relevant to the solution of such a problem. IIPRD has experience in enabling clients to derive maximum value from research by providing comprehensive market and revenue analysis reports on companies/products/technologies. Market research plays a vital role in Intellectual Property Matters such as Licensing, Technology Transfer, and Litigation. Such reports help the Client/Attorney in identifying key competitors, emerging players/products, market covered by a particular technology, among other desired information. We combine a client-focused approach with robust project management to offer a unique experience to our clients. We can provide Reports in syndicated formats or which can be customized to include key elements that clients prefer to have analyzed as part of their research objectives.