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IPR and the World of Fashion
Right from the lanes of Delhi’s Sarojini Nagar, to the high-end fashion brands like Manish Malhotra and Sabyasachi, the people of the country have dynamic tastes and never-ending interests! India, which is considered the hub of fashion, is pegged at around US$ 120 billion, and in order to protect this industry from the problem of … Continue reading IPR and the World of Fashion
Read more »Taylor Swift and Her “Love Story” With IPR
“Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.” – Taylor Alison Swift The Big Move On 12th February 2021, Taylor Swift re-released one of her most famous songs “Love Story” the reason being as Swift told Good Morning America last August was, “My … Continue reading Taylor Swift and Her “Love Story” With IPR
Read more »The Exclusivity of Brand Taglines
Brand taglines are catch phrases which serve to draw a connection for consumers with the business’ products and services, and the concerned brand in general. A particular sequence of words repetitively used in the promotion of a brand or business in relation to its products and services often finds a place in the associative memory … Continue reading The Exclusivity of Brand Taglines
Read more »The Brand War!
Brands are the biggest source of marketing. A company protects its brands by Trade Marks since they are often the main identity of their business or their key products. If the ownership of the Trade Mark is disputed, it can disrupt the business of both the concerned parties. A brand operation can undergo huge losses … Continue reading The Brand War!
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