Shape Marks

Understanding Unconventional Trademarks (Part I)

Traditionally speaking we have for the longest time associated trademarks with words, logos, pictures, or combination thereof. But in recent times, this norm has been challenged by the introduction and growth of acceptance of unconventional trademarks. The unconventional trademark is…

3D Trade Marks

In recent years, trademark registries and courts have grappled with applications for silhouettes, shapes, scents, textures, short cartoons, single colors, body movements, etc as trademarks. This invasion of the unconventional is due to the abstract nature of the legal definition…

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