The Need of IP Audit In Successful Management Of IPR

IP_audit

image from : http://www.ip-pragmatics.com/intellectual-property-audit

“If you don’t measure it, you can’t manage it”

An organization needs to substantially maintain its Intellectual Properties such as maintaining a record of IP filings, prosecution, and maintenance and protection of such IP by taking affirmative action against infringement of an IP in multiple jurisdictions which requires dedicated time, money and manpower. This kind of well-maintained and well updated inventory of all IP assets helps the organization in making an informed decision for its future planning. Thus, once IP assets are inventoried and all existing IP procedures are documented, the future plans for growth and gains can be aligned in accordance of the business policies and help them to plan a long term goal oriented business strategy. Identification of all the IP assets is also a pre-requisite to get finance and a good IP audit works towards preparing a proposal for obtaining finances, improving loan rates and increasing share prices.[1]

One may be inquisitive to understand the meaning of IP Asset since in today’s world IP Assets are the biggest value drivers in an organization. Hence, IP asset management can be defined as “Things of value that are not tangible but can be measured and managed and to which a value may be attached”.[2] On the other hand, IP audit can be defined as a systematic review of all IP assets owned, used or required by a business in order to uncover under-utilized IP assets, to identify any threats to an organization and to enable business planners to devise informed strategies that will maintain and improve the organizations’ market position.

To be precise, IP audit helps the organization to do a SWOT analysis – a study that determines the

  • Strengths;
  • Weaknesses of the organization;
  • Opportunities in the marketplace, and using the opportunities through research and development and vice versa and the last aspect of the study deals with and;
  • Threats that are perceived from the market, from competition and from within the organization. However, in order to get this information regarding the organization, IP audit must be conducted regularly. IP audit helps to make and update the inventory of the IP assets, and to analyze:
    • How the IP assets are used or unused?
    • If the IP assets are owned by the company or by others?
    • If the IP assets infringe the rights of others or are rather infringed by others?
    • What actions are required to be taken with respect to each IP asset, or a portfolio of such assets, to serve the relevant business goals of the company?

Types of IP Audit

1. General Purpose IP Audit

General IP audit is done in order to maintain and control the IP assets. It, thus, ensures the health and well being of IP assets. This type of IP audit also helps in reviewing the statutory requirements for maintaining patent and trademark applications.

A general or broad IP audit is done in the following contexts:

  • Before establishing a new company it is always important for a start ‐up Company to be aware of intangible assets it owns or needs to protect.
  • When a business is considering implementations of new policies, standards, or procedures relating to IP.
  • When a business is considering implementing a new marketing approach or direction, or is planning a major reorganization of the company.
  • When a new person becomes responsible for IP management.

Once a comprehensive IP audit has been undertaken, a smaller effort and expense is needed at regular intervals, such as on an annual basis, so that IP assets are reviewed and appropriate decisions taken, depending on the current and emerging needs of a company.

2. Event Driven IP Audit

Event driven IP Audit is generally much narrower in scope than a broad or general purpose IP audit. Further, the nature and scope of such an audit is determined by the event in question, and the time and resources available for the same. It is also called IP Due Diligence, when it is done to assess the value and risk of all or a part of a target company’s IP assets. It is conducted by a third party before an IP portfolio is bought or invested in. and provides information that may affect key elements of a proposed transaction. Few events which require the preparation of IP due diligence:

  • Merger & Acquisition or Joint Venture:
  • Financial transactions:
  • IP licensing:
  • Launching a new product or service:
  • Buying or selling a business division or IP transfer:

3. Limited Purpose Focused Audit

A limited purpose audit is typically much narrower in scope than the other two types and is performed under much constrained time schedules. These audits tend to be situational in nature. They are typically used to justify a certain legal position or the valuation of a particular IP. It is majorly done in the following cases:

  • Foreign IP Filings: Before a company takes up an aggressive program of filing IP applications in other countries, that is, before entering a new market abroad (by way of, say, exporting, or expanding overseas through off‐shoring/outsourcing some of its activities, or by licensing, franchising or merchandising) an IP audit helps to sensitize the company to market‐specific IP laws, rules, customs and practices affecting IP rights.
  • Significant changes in IP law and practice: Where there is a significant change or development in IP case law or statutory law in a relevant market it may necessitate review of existing products for possible infringement of the IP rights of others.
  • Personnel turnover:Before a major personnel turnover of in‐house research and development or marketing, especially if it involves disgruntled employees, an IP audit should be done to secure the status of a company’s IP assets.
  • Clean room procedures:The clean room procedure seeks to avoid infringement by ensuring that there is no “access” to copyrighted material of unrelated parties during software development project. Thus, an audit might be necessary to institute, or to review the adequacy of, clean room procedures used in the development of software products so as to reduce the risk of infringing third party copyright.
  • Preparing for litigation: When considering or facing litigation, a company is required to show non‐infringement and no access to the work, complete or confirm the chain of title of the underlying IP rights or otherwise complete the documentation of the relevant IP rights.

Conclusion

An IP audit provides information on the nature and strength of the intangible assets by studying the IPR associated with those assets. An IP audit can be a relatively simple exercise that can have a meaningful role in avoiding various circumstances – violation of others’ rights, protecting one’s IP/IPR, minimizing the risk of thirty party IP violation, clarifying IP ownership issues, etc. It also serves as a guiding tool for maintenance, management and safeguarding of IP rights. As companies understand the value of their intangible assets and rights associated thereto, the importance of IP is bound to grow. As a result the role of IP audit and valuation has a long way to go. Professionals will surely hone their skills in order to conduct meaningful and an effective audit and valuation which will further help companies in safeguarding against appalling future surprises.

Author: Pratistha Sinha, Associate at Khurana & Khurana, Advocates and IP Attorneys. In case of any queries please contact/write back to us at pratistha@iiprd.com

References:

[1] Ahuja V. K, Law relating to Intellectual Property Rights, 2nd Edition, Lexis Nexis, (2013).

[2] Pierre El Khoury; Implementation of the National Intellectual Property Strategy and Intellectual Property Rights Protection for Small and Medium-Sized Enterprises (SMEs) : conducting an IP Audit and Managing IP Assets; nov’2013:

http://www.wipo.int/edocs/mdocs/sme/en/wipo_smes_bik_13/wipo_smes_bik_13_m_pierre_el_khoury.pdf

Leave a Reply

Your email address will not be published. Required fields are marked *

eighteen − four =

Archives

  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • September 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010