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Ip valuation

Valuation of Intangible Assets in Insolvency Proceedings

In the contemporary knowledge based economy, intangible assets, particularly Intellectual Property (IP), have transcended their traditional role to become primary drivers of corporate value and competitive advantage. For many enterprises, these assets now hold more value than their tangible counterparts,…

BRAND VALUATION – APPROACHES AND METHODS

Sakshi Sharma, an intern at Khurana & Khurana, Advocates and IP Attorneys looks into the concept of Brand Valuation, its history, evolution and different approaches and methods thereto. Introduction: Brands today are not restricted to marketing or profits made by…

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