Franchising as a Form of Trademark Licensing
Franchising represents one of the most sophisticated and widespread applications of trademark licensing in modern business, serving as a powerful mechanism for brand expansion while embedding strict quality controls that go far beyond traditional licensing arrangements. At its core, franchising allows a business owner, known as the franchisor, to grant independent operators, or franchisees, the […]
When Silence Speaks: Can ‘Non-Use’ and ‘Digital Invisibility’ Kill a Trademark in the Age of Online Commerce?
In 2025, a strange phenomenon seems to follow India’s trademark register everywhere: there are thousands of registered trademarks that exist only on paper. They have registration certificates, occupy classes, and in theory, have exclusive rights, but consumers looking for them online will not find them. No website shows them. No market listing is there to […]
Impact of AI on Global IP Systems
Introduction What is Artificial Intelligence? Creating computer systems capable of carrying out activities that need human intellect is known as artificial intelligence or AI. AI analyses vast volumes of data to spot trends and conclude from the material it has gathered. This may be accomplished by using methods like robotics, computer vision, natural language processing, […]
Can Celebrity Catchphrases be Intellectually Protected?
Introduction A catchphrase is defined as a term, phrase or sentence repeatedly used by an entity to the point of it becoming famous as well. Some classic examples of catchphrases in the commercial market include Nike’s “Just Do It,” KFC’s “Finger Lickin’ Good,” Thums Up’s “Taste the Thunder,” Redbull’s “Give you Wings,” among others. However, […]
Safeguarding The Cover, Not The Book: Understanding, By Case Laws, The Theory Of Trademark Dilution
Introduction Good Biscuits & Bad Biscuits Say, for example, that you like biscuits from brand A. You buy them because they taste good. Now, brand D, knowing the popularity of brand A’s biscuits, releases their product whose packaging and design are similar to that of brand A, and since they look alike, you (and a […]
Emoji and World of Intellectual Property
We live in a Gen-Z world, where conversations begin, emotions are expressed with emoji! With the rapid shift from a non-technological world to a world of techno-freaks, the importance of emoji has grown immensely and now, they form a part of the way of expression of human interaction. Now, we may use an emoji in a […]
Protection Of Acronyms Under Trademark Law
Acronyms are defined as the abbreviations of longer words formed by the initial letters or groups of letters of words in a set phrase. While the trademark is defined as “A mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others.” From […]
Myanmar’s New Trademark Law
Early 2019 witnessed an introduction of a number of Intellectual Property Laws in Myanmar. A new Trademark Law and a new Industrial Design Law were enacted on January 30, 2019. This was followed by the enactments of a new Patent Law on March 11 and Copyright Law on May 24. Among all these new enactments, […]
Myanmar’s New Trademark Law
Early 2019 witnessed an introduction of a number of Intellectual Property Laws in Myanmar. A new Trademark Law and a new Industrial Design Law were enacted on January 30, 2019. This was followed by the enactments of a new Patent Law on March 11 and Copyright Law on May 24. Among all these new enactments, […]
IPL (Indian Premier League) And IPR (Intellectual Property Rights)
People of India see cricket not only as the most popular sport in India but also they follow it as a religion which accounts for such great success of IPL tournaments in India. There is a lot of money invested and involved in organizing IPL and the role played by IPR in making it a […]